How We Sold Greater Vancouver's Most Expensive Home in History

How We Sold Greater Vancouver's Most Expensive Home in History

When the owners of Casa Blanca decided it was time to sell, they had one question: who could be trusted to handle a transaction of this magnitude, sensitivity, and complexity? They chose Chimes Real Estate Group. And together, we made history.

1450 Blanca Street sold for $44,000,000 — the highest single-family home sale ever recorded in Greater Vancouver. This is the story of how we got there, and why the strategy, preparation, and execution behind this sale were every bit as remarkable as the property itself.

The Property: One of Vancouver's Most Iconic Private Estates

Perched above Jericho Beach and bordering Pacific Spirit Park, Casa Blanca is the kind of property that stops you mid-sentence when you first see it. Thoughtfully redesigned from the ground up by renowned architect Juli Hodgson, this modern coastal estate seamlessly intertwines grand scale with intimate, understated elegance — a rare and difficult balance to achieve.

The home encompasses over 12,000 sq ft of living space across the main house and a detached pool house. The main house features six bedrooms and seven bathrooms, both formal and casual entertaining areas, a refined chef's kitchen, two offices, views from every room, and intimate indoor/outdoor living throughout. The upper level is anchored by an exquisite primary suite with panoramic coastal views, an expansive dressing room, and a distinguished ensuite. The lower level accommodates a guest suite, media room, fitness room, full spa, indoor gymnasium, and wine cellar. Outdoor amenities include a swimming pool, hot tub, sport court, three outdoor fireplaces, and a private gated path leading directly to the beach.

The detached pool house adds a self-contained one-bedroom guest suite with a full kitchen, a large games room, and pool shower facilities — a property within a property.

Casa Blanca had never before been on the market. From the moment it was listed, it captured the imagination of buyers and the Vancouver real estate community alike.

Why the Sellers Chose Chimes Real Estate Group

Selling a $44-million home is a fundamentally different undertaking than selling a typical luxury property. The buyer pool is global and extraordinarily selective. The stakes of a misstep — in pricing, presentation, or positioning — are immense. And the seller deserves an advisor who has navigated this level of complexity before.

Chimes Real Estate Group was selected for this mandate based on our long history selling Vancouver's most significant properties, our deep relationships with the city's top-producing realtors and international networks, and our reputation for handling ultra-high-net-worth transactions with complete discretion and professionalism. We don't just list homes — we engineer outcomes.

For a property that had never before been on the market, getting this right the first time was everything. There are no second chances at this price point.

Listing Preparation: Full-Scale Luxury Staging

A buyer spending $44 million isn't just purchasing square footage. They're buying into a vision of life. Before a single photo was taken or a single agent invited through the door, we undertook a complete staging of Casa Blanca with high-end luxury furniture and curated decor — designed to complement the architecture and amplify the home's inherent sense of sophisticated ease.

Every room was thoughtfully composed. The formal entertaining areas were dressed to evoke effortless hosting. The primary suite was styled to feel like the finest boutique hotel. Outdoor spaces were arranged as though a summer gathering was moments away. Staging at this level isn't about filling rooms — it's about making a buyer feel, from the moment they walk in, that this is exactly where they are meant to be.

The result was a home that photographed beautifully, showed impeccably, and created an emotional connection that no vacant property ever could.

Media: A Production Campaign Worthy of the World's Finest Homes

At this price point, mediocre photography isn't just unhelpful — it's actively harmful. We approached the visual marketing of Casa Blanca as a full editorial and cinematic production.

We conducted multiple photo shoots across different times of day, capturing the property in both the golden warmth of a West Coast afternoon and the dramatic atmosphere of the evening, when lights reflect off the water and the home takes on a different character entirely. Rather than a single visual style, we produced two distinct bodies of photography: wide-angle listing images that communicate the scale and flow of the space, and intimate detail shots that convey the craftsmanship and quality of finish that defines this home at every turn.

The centrepiece of our media campaign was a fully orchestrated listing video featuring a professional dancer. Rather than a conventional walkthrough, we produced a cinematic experience — an artfully choreographed film that captured the soul of the property and the life it makes possible. The result was a piece of content that generated immediate buzz, was shared widely across platforms, and introduced Casa Blanca to a global audience before they ever set foot inside.

The first showing always happens online. We made sure we won that moment.

Marketing: Reaching Buyers Locally and Around the World

Casa Blanca's buyer could have been living in Vancouver, Toronto, Hong Kong, Singapore, London, or Dubai. We built a marketing strategy designed to reach them wherever they were.

Our digital marketing program placed the property in front of high-net-worth audiences across multiple online platforms, with targeted campaigns reaching both local buyers and international purchasers with ties to Vancouver. The listing video and photography were distributed through luxury real estate channels with global reach, positioning Casa Blanca among the world's most significant residential offerings. We also leveraged our relationships with international real estate networks and luxury property platforms to ensure the home was visible in the markets most likely to produce a qualified buyer.

For a record-setting property, visibility in the right rooms — digital and physical — is everything.

Private Agent Open House: Bringing Vancouver's Top Realtors Through the Door

The buyer for a $44-million home almost certainly arrives through another agent. With that in mind, we hosted a private agent open house exclusively for Vancouver's top-producing realtors — the professionals whose clients are at this level of the market.

This wasn't a standard broker open. It was a curated event: an opportunity for the city's best agents to experience Casa Blanca in its fully staged, beautifully presented form, and to walk away as genuine advocates for the property. A realtor who has stood in that primary suite and watched the sun set over the Strait of Georgia doesn't need much convincing when they sit across from a qualified client. Building this network of informed, enthusiastic agents within Vancouver's luxury real estate community was a critical part of the strategy — and it worked.

The Result: Sold in Under Two Months

Casa Blanca sold in under two months from the date of listing — a remarkable result for a property of this magnitude and price. At this level of the market, where transactions can take a year or more, a sale in under 60 days is a testament to every element of the campaign coming together: the right preparation, the right marketing, the right agent network, and the right buyer.

At $44,000,000, this sale set a record as the highest single-family home sale in Greater Vancouver history — a milestone that may stand for a generation. It drew coverage in Daily Hive and generated attention from the real estate community locally, nationally, and internationally.

For the sellers of Casa Blanca, this outcome represented the culmination of years of stewardship over an irreplaceable property. For Chimes Real Estate Group, it represents the standard we hold ourselves to every time we take on a significant listing.

If you are considering selling a luxury property in Vancouver and want to understand what a world-class real estate campaign looks like, we would welcome the conversation.

The Chimes Real Estate Group — Vancouver's West Side Real Estate Specialists. Contact us to start the conversation.